CAMPAIGN MARKETING

Campaign marketing is a marketing technique used to influence the behaviour of certain target groups for a short period of time. This used to involve sales promotional activities; however nowadays, it also includes event marketing, interactive marketing, experience marketing, marketing PR and narrowcasting. The purpose of all our campaign marketing activities is to increase our customers' sales earnings. We accomplish this by conducting an in-depth analysis of the market, target group and desired results. We use this information to formulate the requirements for the conceptual phase and the media to be implemented. We always provide a creative and professional solution, which, by definition, will result in higher sales earnings for our customers. We come up with concepts and campaign mechanisms, and we look after production.

seperator

rabobank

supergroover

The SuperGroover is the delicious new frikandel-variant of Van Lieshout Snacks; extra long, rough structure ánd with onions inside. We developed the introduction campaign which consisted of POS materials, a SuperGroover disposable, a counter display and lottery tickets to win an indoor skydive session.