MaÎtre Paul cupcakes
Stepfive created these packaging designs for Maître Paul's Cupcakes. The goal was to create a visually appealing and festive package which could be presented like, as it were, a real gift. Maître Paul's Cupcakes are the perfect treat for those special little moments. They are nice to give and fun to get! There are three cupcakes per package and you can choose from two different cupcake styles: New York Cupcakes and Los Angeles Cupcakes.
MaÎtre Paul
We developed a new branding and packaging line for Maître Paul. The packaging line consists of seventeen flavour variations in different sizes and packaging materials. The boxes have a new closure mechanism and smaller windows have been developed to prevent the windows from freezing shut.
MaÎtre Paul Professional
For the foodservice division of Maître Paul we developed Maître Paul Professional. Maître Paul Professional has taken over the Carnaby position in the foodservice sector. One important aspect of this project was to retain recognition with the Carnaby colours (warm red). It is positioned as a quality but familiar product and is geared towards professionals. The packaging also conveys the familiar Carnaby quality.